AV Xellence - a renowned high-end home theatre and music systems store, approached us for a logo redesign to match current trends of simplicity and modernity. The previous logo's gradients were replaced with clean solid colours for enhanced adaptability in various media. This ensured the logo remained clear and striking on hoardings, pamphlets, social media and packaging. The letters A and V in the name smartly suggest volume up and down arrows, reflecting the products they deal in. To further modernize the design, a sans-serif typeface was used, aligning it with AV Xellence's business and conveying a sense of professionalism. With this modern and simplified look, the redesigned logo now represents the company's values in a more compelling and visually appealing manner.