the purpose

Before process, comes the purpose.

Neurologically humans are attracted towards beauty and smartness. Neuroaesthetics, a sub-discipline of empirical aesthetics, uses neuroscience to explain and understand the aesthetic experiences at the neurological level. Some areas of brain play a role in aesthetic responses to artworks or appraisal of objects of evolutionary importance, such as the desirability of foods or the attractiveness of potential mates. Hence it's no surprise that often a good design, be it the design of the product itself or design of its visual communication, helps selling the product much faster; whereas a bad design makes it difficult. Finally the quality of the product / service matters the most. However the first point of sell, in most cases, remains - the visual communication design, which includes identity, collaterals, web presence etc. Most of the customers in this IT age are well aware. They have smartphones - a free visual gateway to the world's best brands and best art. Seeing best content repeatedly leads their brains to associate best brands with good design. Therefore, they reject a brand / product / service merely by seeing its visual communication design, as it doesn't fit their idea of an upmarket or trustworthy brand. Hence typically bad design is actually worse than not having any visual communication. And a good design is always something that looks, feels and works well - for majority of the target audience and in the present era.

the process

Productive process with precise purpose.

A great design cannot happen without passion, intelligence and above all - personal commitment. Therefore for each project, all of the below stages are done by our experts who have 20+ years of professional experience.

1. Research

We invest our quality time to understand your industry, capabilities, strengths, industry benchmarks, target audience, competitors, challenges and clearly identify your goals. This can a take few days or sometimes a few weeks.

2. Ideation

We keep going deep into the sea of thoughts, independently, until each one of us finds that shining idea which blows our minds.

3. Brainstorm

We present our design ideas internally to each other and select the best idea, in its original form or with the required refinement. This may involve several internal rounds and we might have to iterate through the ideation and brainstorm stages until all of us are satisfied with the outcome.

4. Presentation

We present the finalized idea to you, explaining it to you with simple words without the technical jargon. Take your valid inputs, if any. Explain to you how your inputs can affect the design and therefore your brand.

5. Delivery

After one round of minor changes, if any, we deliver the final designs which are capable of setting you apart from the competition to influence your target audience.