Branding Isn't Cosmetic, It's Commercial

Projects with strong branding sell faster, at a premium, and with more trust.

• Branded residences globally command up to 31% higher pricing (CBRE).
• Good branding improves site visit-to-sale conversion by 30–50%.
• It enhances perceived quality, builds early trust, and creates stronger word of mouth.
• Branding helps justify pricing, minimize negotiations, and drive absorption rates, especially in crowded markets.

Your brand is your first asset. Let's build it like one.

Why Per Square Foot Pricing?

Branding isn't one-size-fits-all, it scales with built-up area, project positioning, and value.
More units, varied configurations, and multiple touchpoints demand broader creative strategy, layered messaging, and deeper execution. Luxury developments require richer storytelling, world-class visuals, and immersive branding, just as they demand premium materials and finishes. In contrast, mid-segment or affordable projects call for efficient, streamlined branding to deliver maximum value.

Rather than quoting arbitrarily, we price branding per sq. ft., the same way construction, interiors, and marketing budgets are allocated.

• Developer-friendly – aligns naturally with industry practice
• Practical – reflects your project's ambition and market positioning
• Scalable – higher-value projects receive proportionately deeper branding investment
• Fair and transparent – you pay for measurable impact, not arbitrary numbers

What's Included

PHASE 1: Brand Strategy & Identity

• Project naming & story
• Brand identity (logo, colors, typography)
• Visual style directions and moodboards
• Messaging framework and tone of voice
• Investor and partner decks

PHASE 2: Marketing & Launch Tools

• Brochure design (digital/print)
• Master plans & floorplan design templates
• Hoardings and OOH creatives
• Social Media Launch Kit (for launch creatives only, ongoing content available via separate retainer)
• Digital ad creatives and brand rollout assets
• Website design & development

PHASE 3: Experience & Environmental Branding

• Sales gallery & sample unit branding
• Site signage and directional systems
• Handover visuals and event branding
• Internal communications & agent toolkits

PHASE 4: Post-Sales Touchpoints

• Possession kits and welcome materials
• Community branding assets
• Loyalty, referral, and future engagement creatives

Price

Price Range: Contact us
(Based on selected phase/s. Minimum billing applicable depending on scope.)

Get a personalized estimate based on your project stage and size.

Value Impact:

Strong real estate branding has been shown to improve:

• Selling price realization
• Sales velocity
• Conversion efficiency

The combined financial impact? Up to 10% of your per sq. ft. price.*
That could translate to ₹400–₹1000/sq. ft. of added value for mid-range projects (₹4,000–₹10,000/sq. ft.), and ₹1200–₹2000/sq. ft. for premium segments (₹12,000–₹20,000/sq. ft.), through improved perception, faster sales, and higher pricing.*

Let us show you how branding can turn into your most profitable line item, across residential, commercial, or plotting projects.

Why Developers Trust StudioD

• Strategic branding & design by a specialist brand design agency, not by marketing or advertising agency
• 25+ years of real estate branding leadership
• Deep understanding of residential, commercial, and township categories
• Design thinking that aligns with commercial goals
• Scalable delivery with end-to-end execution