The Booker Group, a part of the TATA group in India and Tesco in the UK, sought our expertise to create a distinctive design language for their environmental graphics. We developed a range of materials, including standees, offer leaflets, vouchers, and festive pamphlets. Our primary focus was on consistency, attractiveness and clarity to cater to their visiting wholesale customers. To achieve this, we employed a unique colour scheme that caught attention and facilitated easy understanding. Additionally, we integrated their products as design elements, fostering a sense of trust and familiarity among customers. The resulting environmental graphics conveyed a cohesive and visually appealing message, strengthening the brand's presence and ensuring a memorable and positive experience for their wholesale clientele.