We had the pleasure of partnering with Cupid, a now-popular women's fashion boutique based in Pune, during its early stages of growth. The founder of Cupid entrusted us with building their brand identity from the ground up – right from designing their logo, catalog, sale banners, posters, gift cards, and visiting cards.

Understanding Cupid's core audience – young, style-conscious women – we crafted a visual language that was both modern and vibrant. The captivating pink palette became a signature of the brand, thoughtfully integrated across all design elements to reflect femininity, charm, and confidence.

From the elegant, two-tone visiting cards to the bold sale visuals, every touchpoint was aligned with a unified brand philosophy: stylish yet accessible. Each piece – be it a promotional poster or a subtle gift card – carried its own distinctive appeal while staying rooted in the same brand narrative.

As Cupid evolved from a local boutique to a widely recognized fashion destination, we're proud to see the foundational identity we created continue to resonate with their growing audience. Our collaboration helped lay a cohesive, scalable design system that still holds strong as the brand expands its reach and popularity.