A home baker, inspired by French cuisine, her Indian heritage and her grandmother's recipes, approached us for packaging and in-store graphic designs. We took special care to create a strong and visually appealing concept. The illustrations on the packaging depicted the loving embrace of her grandmother, whose saree held all her secret recipes. The design not only showcased the deep connection with her heritage and family but also evoked a sense of warmth, comfort and nostalgia. This unique concept set 'Dohiti' apart from other bakeries in the upcoming area of Pune, making it an appealing and compelling choice for customers. By incorporating her grandmother's recipes and infusing them into her French-Indian inspired bakery items, we were able to create an identity that celebrated tradition, love and the art of baking.