Flow, a brand that celebrates optical illusions, motion, and unique forms, specializes in selling flow props that captivate festival-goers worldwide, providing entertainment and embracing the crowd. These props, when spun, gracefully change shape, creating mesmerizing psychedelic illusions and instilling a sense of tranquility through their harmonious movements. The logo concept beautifully captures the essence of the brand, as we artfully combined the letters L, O, and W to form a dynamic shape, expressing motion and resembling the appearance of their unique products. Our choice of rounded font and neon colours adds a playful touch, making the logo stand out against a black background, mirroring the glowing effect of their props in the dark. Consistency in design language is maintained throughout their visiting cards, thank-you cards, posters, and website emphasizing minimalism and movement.