branding, print, web, environment
August - 2017
When this hypermarket grocery store in Pune approached us for a logo design, we considered the wide variety of products present in a grocery store. The common link among them was barcodes, which not only identified products but also facilitated smooth billing. We wanted to capture the entire process of grocery shopping from start to end in the logo. To achieve this, we cleverly incorporated a barcode into the letter "L" of the store's name, making it look cohesive and visually engaging. The barcode element represented the entire shopping process, from selecting products to checkout. The colors red and green, preferred by the client, were incorporated into the design. Red signifies energy and excitement, while green represents freshness and growth, making them apt choices for a hypermarket grocery store.
Branding for Refillers supermarket
Branding for Refillers supermarket
Work of StudioD
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