When Pune's Magarpatta City Group appointed us to name and brand their upcoming largest mall, we recognized the opportunity to forge something iconic. After thoughtful deliberation, we proposed the name "Seasons" – a name that perfectly encapsulated the essence of the mall, signifying an ever-changing yet constant experience.

We designed the logo inspired by the Swastika motif, using symmetry to symbolize four seasons converging into a unified whole – cleverly shaping the letter S in the process. Each quadrant reflects a distinct season, giving the symbol both depth and meaning. The colour palette mirrors this idea, with hues signifying the unique character each season brings, resulting in an elegant yet dynamic visual identity.

Built on a sprawling 12‑acre plot with a total built‑up area of approximately 1.5 million sq ft, Seasons Mall has grown into a landmark destination for shopping, dining, and entertainment in Pune.

What started as a naming and logo exercise has evolved into a brand loved across Pune. Today, Seasons Mall houses over 100 leading national and international brands, features India's only 15‑screen Cinepolis Megaplex (including VIP butler‑service theatres), an expansive 25,000–30,000 sq ft food court, a 90,000 sq ft hypermarket, gaming zones, arcades, spa, salon and regular live events.

Our design has endured – giving life to a visual language that continues to represent affordable luxury, seamless experiences, and season-by-season appeal. The identity system we created still anchors the mall's evolution from its launch in 2012 to its present status as a vibrant weekend hub for families, fashion lovers, and entertainment seekers.