The logo for The Jewels of Nature (TJON), crafted by StudioD, elegantly captures the essence of the brand - drawing inspiration from the natural curves of bracelets and necklaces, reflected in its sophisticated circular design.

The emblem, formed from the letters TJON, resembles a delicate piece of jewellery itself, with a subtle peace sign woven into the arrangement to symbolise harmony and balance. To reinforce the brand identity, The Jewels of Nature is written twice around the circle, echoing the connection to nature and craftsmanship.

Every element pays tribute to the intricate, hand-made beauty of the jewellery, celebrating the human touch that defines the brand’s artistry. To extend this personal connection, we also designed a product tag that accompanies each piece - a thoughtful detail that adds a tangible, human element to the experience.