We were entrusted with designing the logo for VSA Foods and Beverages - The largest processor of coconut water in India. The logo takes on the form of a flawless cube, its outer borders meticulously shaping a perfect hexagon—a symbol of strength mirroring VSA's robust supply chain. The cube additionally serves as a representation of a packaged box, encapsulating the comprehensive end-to-end solutions that VSA offers to its discerning B2B clientele like Paperboat, ITC, Britannia Industries, Dabur, Marico Industries etc.
The hexagon, reminiscent of a honeycomb, draws a parallel with nature's finest work, reflecting VSA's commitment to sourcing the finest raw materials and crafting untainted end products. Inscribed with the letters V, S, and A, the cube is designed ingeniously, ensuring that, no matter how the dice of fate roll, the initials remain visible on all three sides. This deliberate design choice firmly anchors the name VSA to the company's essence.
Beyond its visual prowess, the cube serves a dual purpose as a box or carton, portraying the comprehensive end-to-end solutions that VSA extends to its valued clients. It symbolizes not just a logo but a testament to VSA's commitment to quality and completeness.
Our creative journey with VSA extended beyond the logo design, encompassing the development of their website, environment graphics, and signage. This holistic approach to brand representation ensures a seamless and impactful visual identity for VSA across various touch points, reinforcing their dedication to excellence in every aspect of their business.
Additionally, we also designed their website, marketing collaterals and environmental graphics.